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Necessary cookies are limited to functionality that supports your use of the site. These are the only type of cookie for which we do not collect your consent, i.e. which you cannot choose to switch off through the cookie control tool on the website.听 You can still use browser controls to remove and further restrict cookie functions, but this may limit the proper function of part of our website.听 You can also choose not to engage with add-on website services such as Live Chat or听Unibuddy.听

For example, when you use our Course Search facility, we use a cookie that remembers which course you were looking at when you selected听'Apply Online'. This then pre-selects that course on the application form to听make the application process simpler听for you. This cookie expires after three hours. The BU online application system also automatically issues your computer with a cookie which enables the web page to display properly in your browser.听听

We use Google Analytics cookies to understand information about our website visitors and their interactions with the website, including:

• Information about our website visitors, e.g. how they accessed the website, the type of device they're using, the number of visits they've made to the site and the city or town from which they're accessing

• Information about behaviours on the website, e.g. what pages are being viewed, what searches are being made and what actions are being performed on specific pages

• We look at this aggregated data at a high level听to听help us analyse web data and improve our website - we only use this information for statistical analysis听and content improvements.听

Like all听Google Analytics听accounts, ours听uses a cookie to identify听your geographical location to the nearest town/city, through processing your IP address.听听As explained above, cookies can be regarded as collecting personal data if they identify your IP address/location; however听we do not consider that this cookie collects personal data for BU: your location is collected only to the nearest town/city, the data we see听is generally aggregated data which we cannot听use to determine听any individual鈥檚 identity and your IP address is not visible to staff at BU at any time.听 In some rare circumstances, we can theroetically use the data to identify individuals and monitor their use of the BU website, but this is not practice we perform, and we do not use cookies or data from cookies to take any steps to identify individuals.听听

You may also find it useful to read information on 鈥淲hy am I seeing digital adverts from BU鈥� in our Student Recruitment & Admissions Privacy Notice.听听

We听also听use Hotjar, a third-party piece of software which provides us with:听

• Heat maps 鈥� these are visual representations of how website visitors have interacted with web pages, for example how far down the page they get and what links they interact with. This is aggregated data from thousands of page views, and cannot be used to identify individuals;听

• Session Recordings 鈥� Hotjar records information such as mouse movements and clicks and displays these as session recordings that our web team can watch back. These recordings are anonymised听and cannot be linked to any individuals, including by concealing any information entered听into听a form. They鈥檙e used to help us better听understand points of friction in our online experience and what we can do to improve the site experience for听visitors.听

When we send emails to you this is often through a platform called听DotDigital听which might听place its own听cookies. These are used to monitor how many people open the emails we send and to track which links听you used to reach us.听You can find听dotMailer's听privacy policy on the听.听 Details of how to manage your preferences听for email communications from BU are set out听in our听Student Recruitment & Admissions听and听General Enquiries & Public Events听privacy听notices.听

Our website uses听various听advertising听features听such as听remarketing pixels to听provide advertising services and features听on a range of digital platforms听such as Facebook, Twitter, LinkedIn, Instagram and YouTube.听This includes presenting BU听marketing material听to you听on other platforms听based on the content you viewed during听your visit to our website.听听

To do this our听website, and third party vendors (including Google) use the Google Analytics cookie and other first-party and third party cookies (such as the DoubleClick cookie) together to determine,听target听and听evaluate听the听advertising听you see,听based on听the pages you interact with听on our website.听听

The cookies are also used together to听generate听reports听for BU听on advertising viewing, ad services and related visitor interactions within our website. In addition,听if you have consented to marketing cookies,听our听analytics activity (see b) will听also听be able to听use data aggregated from Google鈥檚 Internet-based advertising or third-party audience data (such as age, gender and interests).听

You听will听only听see these adverts as a combined effect听of agreeing to听use of marketing cookies on our website and your advertising preferences/settings with the different platforms听on which the advertising is shown.听 You will听see听advertising tailored to the page you have interacted with听on the BU website听鈥� for example details of our Health & Social Care degree Open Days听if听you鈥檝e visited the course听page for our Paramedic Science course. We do not collect听or process听any personally identifiable data as part of this process.听